We begin by studying the physical demands of modern golf: repetitive rotation, sustained heat exposure, and long-duration focus.

We look beyond golf to the performance systems already embraced in other sports.

Every product goes through multiple rounds of sampling, testing and revision.

Products are tested through practice sessions, walking rounds, heat and repeated movement.

We redo, rebuild, redesign, restart and eventually refine our designs.

We release our products only when they solve a meaningful problem better than existing alternatives.